If you have looked around to see what other creators are doing, it might seem like an unnerving task to convert your content into an up-and-coming business. But it has been done successfully before, and you can replicate this as well. It will predominantly be dependent on the type of content you make, and what works best for your fans. We at Help Me Try have created a list of business models you can peruse to apply to your hustle, or get inspired by them. Bear in mind that not every model is suited for your business.
Business Models for Content Creators on HelpMeTry
1. Community Access Model
One of the easiest and broadly applicable models is to offer community access to your supporters for a nominal fee. This way you can ensure that the ones that are a part of your group are genuinely interested in your work which results in more meaningful conversations amongst themselves. Moreover, you get to keep out the trolls – a bane for any community.
If you happen to be an expert in your selected field, giving your members a paid access adds to the value that you impart. If yours has nothing to do with education, the aforementioned model would still be effective with your fans. Set up private channels or Facebook groups and see your fans come to each other’s rescue.
2. Scholastic Model
This model is effective for those businesses with education at the core of its operation, although other creators can also utilise it after tweaking it for their side hustles. You could give out short tutorials for your work (for example, on how to create a program), and give an in-depth video regarding the same for your paying members. On the other hand, if you have bonus materials (could be videos, or brainstorming session that you wrote out on paper) that grants your supporters a sneak peek into your creative process is also a good learning tool.
3. Paywall for Extra Content
You can put your content behind a paywall – and this model can be applied through multiple means. The first way would be to provide higher quality content – anything of the premium category that your fans would love to view.
Another route that you can choose to take is by putting your archives behind a paywall. This would be effective for those creators whose content stays relevant for longer. On the other hand, those content producers whose content is important for a limited time frame, giving your paying members an early access would be more suited for your business.
4. Fan Appreciation Model
If you have worked and maintained a good rapport with your fans, there would be a certain number of them that would want to back every endeavour that you undertake. For those promoters, giving them a little bit of recognition goes a long way. This works out well for those that might not have the luxury of planning out elaborate reward ideas, but have a celebrity status amongst their fanbase.
For the lower tier, giving a shout-out during an episode, mentioning their name during the end credits, or tagging them on any social media platform can do the trick. For those supporters that pay a premium sum, providing them with a Skype call or joining in a Hangout with them can cement their love and admiration for you. If possible, you could also have them meet you in person with some fun activities planned out for their visit.
5. Service Model
This model works best if you have a particular set of skills, services or products that you can offer your fans. This is more in sync with orthodox businesses – you get some product or service in exchange for money. For example, if you are an accomplished writer, you could offer one-on-one sessions with the supporter and give them advice on the expertise you have to offer. It could be on how you get your inspiration, how you channel it into your writing, or how you market your work. This is more expensive than the other models, but the benefits offered is what sweetens the deal for many of the supporters.
6. Pay what is Possible Model
You don’t necessarily provide any monthly pledge amounts – this just allows your fans to pay what they can. So someone who might pay a nominal fee in the first few months could pay a higher sum later on. This is similar to crowdfunding, and everyone gets similar rewards regardless of what their fee is.
With the models listed above, you could try experimenting with two or more methods and see what suits your audience. There is no limit on the variants that you can take of these models and their application.